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African Internet Scams seeking refuge in the olive oil trade!
March 3, 2009
Renato Fenocchio does make really fantastic olive oil, but I was a little skeptical of an inquiry for 150 bottles for an individual. The email exchange is below and just another thing to look out for when you do business online.
Tony Mckim
To: info@farmsteadwines.com
Dear Owner,
My name is Tony Mckim and I am Interested in Ordering some olive oil and to be Honest this is my first time for such an Internet Order.So would be very Glad if you can send me an email with some Types, Size, price ranges of your olive oil you have in stock and advice as soon as possible so that we can proceed and advice the Forms of Payment that you Accept. I also want you to provide me with your full name and Phone #. I Hope to hear from you soon.
Regards,
Tony Mckim
anthony nicalo
To: Tony Mckim
Hi Tony,
Thanks for contacting us. We only carry Renato Fenocchio’s Extra Virgin Olive Oil. It is naturally farmed in Liguria and handcrafted with 100% taggiasca olives. This rare, artisan oil comes in 750 mL bottles for $45, plus shipping. Orders of three bottles or more receive a 10% discount.
Payment is accepted via credit card on the website at http://www.farmsteadwines.com/oliveoil/. We could also make arrangements for you to pay by check, if you would prefer. We would deliver the oil as soon as the check cleared.
Thank you again for your interest and please do not hesitate to contact me with any further questions. My contact information is below.
Kind regards,
Anthony
–
Anthony Nicalo
President
Farmstead Wines
Know Your Farmer
www.farmsteadwines.com
anthony@farmsteadwines.com
Twitter: http://www.twitter.com/farmstead
Tel 1.877.887.7813
Fax 1.888.359.4493
Tony Mckim
Reply-To: tony.mckim@yahoo.com
To: anthony nicalo
Anthony,
Thanks alot for the prompt response meanwhile i will like to order 150 pieces of the Renato Fenocchio’s Extra Virgin Olive Oil that comes in 750 mL bottles.Kindly get back to me here with the total cost on that includes tax and excluding freight so we can proceed on with the order.Thank you and i look forward to your response shortly.
Kind Regards
Tony Mckim
anthony nicalo
To: tony.mckim@yahoo.com
Hi Tony,
That’s a substantial quantity of olive oil! Are you planning to use it as a corporate gift for a particular company or are you a distributor?
Please send me your address so that I can calculate the tax rate and prepare an invoice for you.
Best,
Anthony
Tony Mckim
Reply-To: tony.mckim@yahoo.com
To: anthony nicalo
Hello Anthony
Thank you for your prompt response.
For now am out of the country and with my wife in Paris-France because she has been admitted in a hospital there,I would prefer to come to your store for the pick up of the goods but at this moment i will not be able to come due to the condition of my wife ,
so i will be glad if you could do me a favor and contact storm.west1shippers so they can pick up the goods from ur location on my behalf and proceed with the shipment to our newly opened firm in Ghana
Kindly Get me the shipping cost from storm.west1shippers,
below is the delivery address and the contact email to storm.west1shippers
140 Saha St
Nima,Accra
Ghana,00233
Contact email to storm.west1shippers
E Mail: storm.west1shippers@gmail.com
Name:Mohammed Ahmed
I would like you to get back to me with the total price together with the shipping cost,
so that i can provide you with my credit card information for you to bill it for the total amount of the order plus the shipping cost then arrange the pick up today.hope to hear from you soon..
Tony Mckim
Farmstead Wine pairings for the Obama-Harper luncheon
February 21, 2009
The menu for the Harper-Obama lunch looks tasty, but it was clearly written hastily by someone other than a chef. The format is abysmally confusing- some are suggesting that each item was a course others think it was an appetizer, an entree and desserts. Below is my interpretation of how the menu would (should) have been served with wine pairings.
Pacific Coast tuna with a chili and citrus vinaigrette
Martin Arndorfer Strasser Weinberge Riesling 2006
Maple and miso cured Nunavut Arctic char
Lightly pickled vegetables and an organic beet relish
Marc Tempe Altenbourg Pinot Noir 2004
Applewood smoked plains bison, Winter root vegetables and local mushrooms, Cauliflower and rosemary puree, Juniper and Niagara red wine jus
Renato Fenocchio Lange Rosso “Aurora” 2004
Saugeen yogurt pot de creme with a lemon and lavender syrup
Wild blueberry and partridgeberry compote
Acadian buckwheat honey and sumac tuile
Agricola Marrone Moscato d’ Asti 2007 Pleasantly sweet without being cloying and just 5% alcohol, because there is still a lot of work to be done after lunch.
Anthony Nicalo with Terry David Mulligan on Tasting Room Radio
February 15, 2009
During President Obama’s Inauguration, we hosted a reception overlooking the parade route along Pennsylvania Avenue. Terry David Mulligan and I got a chance to chat during the event via Skype. You can listen to our discussion here:tasting-room-radio
Guests at the reception tasted a selection of Farmstead Wines, including:
Agricola Marrone Langhe Arneis “Tre Fie”2007
Martin Arndorfer Riesling Strasser Weinberge 2006
Martin Arndorfer “von den Terrassen 1958″ 2006
Agricola Marrone Langhe Chardonnay “Memundis” 2005
Renato Fenocchio Dolcetto d’Alba 2007
Agricola Marrone Barolo Pichemej Riserva 2001
Agricola Marrone Moscato d’Asti 2007
Owen Lightly of Butter on the Endive cooks Carne All’Albese with Renato Fenocchio’s Olive Oil
February 10, 2009
Owen Lightly, who usually shares his adventures in cooking and eating at the fantastic blog, Butter on the Endive, shares a recipe well-suited for Renato Fenocchio’s Olive Oil.
I first read about Renato Fenocchio’s olive oil on the Farmstead website. Intrigued, I emailed Anthony and inquired about getting a bottle. He said he would gladly let me try it, as long as I did up a recipe for the site. Done.
When I met up with Anthony at Salt Tasting Room for the exchange, I immediately opened the bottle and went for a taste (well tried to open it for a few minutes, until Kurtis Kolt saved the day). I went to pour some of the oil on my hand to slurp up, but Anthony stopped me and pushed a wine glass my way. He told that just like with wine, the glass unlocks many untapped aromas of the oil. I went for a taste: smooth at first, with a light grassy taste, it revealed layers of flavor as it moved to the back of my tongue, leaving a nice peppery finish. Delicious.
I flip-flopped many times on what to do for the recipe. All I knew was that it had to be a clean and simple dish, with no overpowering flavors to detract from the oil. I finally decided on a recipe from Alba in Northern Italy, close to where the oil is produced, call Carne All’Albese. It is essentially a beef tartare with lemon, olive oil, salt and pepper. Sometimes anchovy is added, but I skipped that this time. I got some beautiful beef from Jason Pleym at Two Rivers Specialty Meats, that he sources from Pemberton Meadows Natural Beef, where the animals are pasture fed under the shadow of beautiful Mount Currie. Raised free of any hormones, antibiotics, or steroids, this is a great product worth seeking out.
Carne All’Albese
Serves 4
200 grams beef tenderloin (don’t skimp on the beef).
A few glugs of Renato Fenocchio’s gorgeous olive oil
1 lemon
Salt and pepper to taste
Shaved Parmigiano-Reggiano
3 grams minced black truffle (optional)
Method: Finely chop the beef with a very sharp knife. Mix the meat with a few glugs of the olive oil, the juice of half a lemon, salt and pepper, and the truffle (if you can find it). Serve either family style or plated individually. Either way, don’t be too pretty with it. Just mound it in the middle of the plate and finish with the shaved Parmigiano-Reggiano and another glug of the olive oil.
An arugula salad with lemon and olive oil would go beautifully with it as well.
Farmstead begins search for North American Vinaroons- please help.
February 4, 2009
If you know any farmers in North America making great wine, please let us know. We have begun our search for authentic wine in the U.S. and Canada. If one of your suggestions meets our criteria and we start working with the farm you recommend, we will hook you up with some cool stuff.
The basic criteria for Farmstead Wines are simple, yet very difficult to meet when a farmer must meet all of them.
* Small, family farm—We know each farmer personally and have inspected the vineyards and cellar carefully.
* Wine is grown, not made—Our farmers grow great grapes and then do not manipulate the wine.
* Our farmers are vinaroons—Vinaroon is old English meaning the farmer is also the winemaker.
* Naturally farmed—We certify that all Farmstead wines are organically farmed. Our farmers work in harmony with nature. No synthetic chemicals, no herbicides, no pesticides and no irrigation.
* Delicious—The wines are balanced and harmonious with a focus on depth and complexity of flavors.
For a more detailed explanation, including the standards for naturally farmed, please go here.
Why do rare, artisan wines of worldclass quality cost more?
January 26, 2009
There is a lot of marketing bs in the world and the wine world in particular. It is how someone can sell a “wine” for under $10, when the packaging and shipping of an empty bottle would cost nearly that much. If you don’t wonder what is actually in the bottle, best of luck to you. Eric Asimov, of the New York Times, describes a different process in the world of quality wine, “What separates these winemakers from the vast majority is an utter dedication to the rigors of making wine without artificial enhancements. Just as it is easier to sell tuna made rosy with chemicals than in its natural state, it is easier to shape a wine with technology to meet current desires for power and concentration than it is to sell a light, delicate wine. It is easier to preserve wine with high doses of sulfites than to worry about sanitary conditions in cellars. To make wine naturally is labor-intensive and expensive. Cellars must be absolutely clean, and wines must be stored, shipped and sold properly so that they do not spoil.”

Last week, a retailer expressed interest in Farmstead Wines. After a brief telephone conversation, I sent him a copy of our wholesale portfolio…below follows the remainder of our email exchange.
Thank you Anthony,
I appreciate the list.
At first blush, the majority of the wines all seem to be a bit higher end and not the retail price points to move volume, ie cases vs. bottles. Are you adding to this or are there other opportunities to find wines which wholesale between $8 and $15 for example?
Hi Seth,
You are exactly right. All of the wines are a bit “higher end.” They truly are rare, artisan wines- not artificial scarcity or marketing bs. Each farmer is a master of their craft, farming entirely without synthetic chemicals or pesticides. Almost all of the work in each vineyard is done by hand, by the farmers themselves. In the cellar, the wines are not manipulated- fermentations are with natural yeasts, there are no enzymes or tannin powders, wines are bottled with little-to-no filtration and the lowest possible amount of sulfites (in every instance under 50 ppm compared to the 100ppm-500ppm in most wines). Making wine this way is labor intensive, but also requires the utmost care, skill and dedication.
It is not possible to make wine this way for $8. Even at the $15 price point where we do move “volume,” there is not much wine. For example, 2007 Renato Fenocchio Dolcetto, which is wholesale priced at $14.99, there were only 3000 bottles made and 2000 of those were imported for all of the U.S. and Canada. Given the level of quality, the prices are a bargain compared to most wine.
There will regularly be wines at or near the $15 price point, but these will still be in limited quantities.
Chimo,
Anthony





