Many farmers, especially in the Old World, where delicious food and wine is simply a part of everyday life, favor quality over quantity. For example, artisan poultry farms would never use the antibiotic doping procedures of their factory counterparts. The reason is not just for tastier chicken, but for the health of their families. Although most people would “love to eat beef that receives massages all day,” they still regularly grab the feedlot variety from the supermarket. In this time of renewed focus on all things green and at the same time in a tighter economic environment, what is a conscientious person to do? The answer is an age-old practice still used today by many farmers we know. The problem of not being able to afford quality over commercial products is just part of everyday life, not a mere recessionary blip. Their solution is to buy in groups. People go in together for a whole pig, sacks of potatoes, and split cases of wine. Yes, this might require actually talking to your friends and neighbours, but food and wine are meant to be shared.