Yes, organic wines and viticulture are growing in popularity, but all too often to be used merely as a marketing tool. The best wineries have always utilized sustainable agriculture/viticulture. Farmstead Wines works with the farmers who could care less about an overpriced marketing scheme that requires lots of expensive bureaucratic hoop jumping. They are busy working in the vineyards and in the cellar, actually making great organically farmed wine. I’m sure there are exceptions, but when is the last time you tasted a wine labeled organic and didn’t feel a sense of surprise if it was actually good?