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What will you drink when Coca-Cola is “organic?”

March 20, 2008

I’m serious. Coca-Cola will someday be made from organic ingredients. When that day comes, what will you put in your glass? I don’t care whether you think that development is good or bad- I just want you to consider what organic actually means. There are three reasons to be organic- to save the environment, to market a product or to obtain the highest quality. All of them have their merits, but for my money, I only care about the third reason- Quality. Our farmers focus on working in harmony with nature to raise healthy plants that produce delicious fruit. Long before the advent of industrial agriculture, with its pesticides, clones and monocultures, humans cultivated the earth. No-one called this farming “organic.” It was just farming. The goal was to cultivate healthy, delicious fruits and vegetables. Naturally farmed is far more important than an organic government certification program. Naturally farmed is both pre- and post-industrial agriculture. It is a culture of farming that respects and nourishes the land. Farmstead Wines are fantastic because our farmers cultivate healthy, biodiverse vineyards, to raise delicious fruit. No chemicals, no pesticides, with love, is not a  marketing idea nor a green idea but a fundamental tenant of high quality food and wine.


 


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