Wine is complex. It is multilayered, seductive, a social catalyst. Wine is simple. It is a tasty beverage. The truth is not only in the glass, but in your mind. We tend to prefer the interesting shades of gray in people, movies, culture and wine. Complexity is rarely popular, but should be cherished.

Who reviewed it, is it green and which celebrity is drinking it? It would be easier for us to sell wine if all that mattered was a score, a review or an organic certification.

We know that our wines aren’t for everyone. Sometimes you just want to pick up the first bottle with a cool label. Sometimes it is easier to trust a score or review. Sometimes all that matters is price. If you want to consider where your wine comes from, try a ProWine. And don’t worry- there is no rush. Trends come and go, but the truth of wine is always available. Grow great grapes. Don’t mess them up.

Wine is not about terroir, per se. It is about a human connection to the land. Our ability to coax, support and preserve the fruits of the earth. When we try to manufacture these fruits, instead of facilitating them, they simply do not taste as good.